“By working together with a global digital platform like YouTube, we will broaden the reach of our experts and greatly expand access to trusted health information not just to those in our communities, but to all people around the world.” – Ravi Thadhani, MD, MPH
A new partnership with YouTube is offering patients easier access to credible medical information from world-renowned physicians, researchers, and healthcare experts at the Brigham and its parent organization, Mass General Brigham (MGB).
Through this partnership, the Brigham and other leading healthcare and research institutions will contribute to entertaining, evidence-based videos to share medical information about a variety of health and science topics—like mRNA research, mental health, heart health, and more. The goal is to produce multiple videos per week for the platform, working to make it easier for people to find authoritative information they can trust.
“Our system is committed to providing credible, trusted information for our patients,” says Ravi Thadhani, MD, MPH, chief academic officer at MGB. “By working together with a global digital platform like YouTube, we will broaden the reach of our experts and greatly expand access to trusted health information not just to those in our communities, but to all people around the world.”
To help identify the right sources to include in these new features, the videos will be produced using principles developed by an expert panel convened by the National Academy of Medicine. The nonprofit organization brings together leading voices in health, medicine, and biomedical science to provide unbiased, evidence-based guidance about health and science. The collaboration is on track to produce approximately 100 videos over the next year.
“In our increasingly digital world, the next phase in health communication is video, where healthcare professionals can connect with patients and answer their questions in a way that is both visual and personal,” says Garth Graham, MD, director and global head of healthcare and public health at YouTube. “YouTube, which has more than 2 billion monthly active users, has the potential to be a transformative tool for public health and can positively impact communities at scale.”
